This Data and Privacy Policy identifies and describes the way LUV.IT Technologies Inc. ("LUV.IT", "we", or "us") uses and protects the information we collect about Users (“User” or “you”) and Buyers for use of our marketplace platform (the "Services"). 

Any person who wants to access or use our website or mobile application (herein the “Site” or the “Website”) to navigate and/or purchase items must accept the terms and conditions of this Data and Privacy Policy without change. Please read this Policy fully and carefully before making any purchases or using the website and its services, features, content or applications, including the mobile application. BY REGISTERING FOR AND USING THE SERVICES, YOU AGREE TO BE BOUND BY THIS DATA AND PRIVACY POLICY.

LUV.IT reserves the right to change any of the terms and conditions contained in this Data and Privacy Policy or any policies or guidelines governing the Site or Services, at any time and in its sole discretion. Any changes will be effective upon posting of the revisions on the Site. All notice of changes to this Data and Privacy Policy will be posted on the Site for thirty (30) days. 


1. Information we collect. We may collect different types of personal and other information based on your use of the Site. Some examples include:

(a)  Contact Information. We collect your contact information to communicate with you, including your name, address, and e-mail address.

(b)  Website Usage. We collect information about how you use our Services, such as the types of content you view or engage with and other technical information about your use of our network, services and products. We also collect information about your favorite brands, products and styles.

(c)  Information you provide. We collect the content and other information you provide when you use the Site, create or share, and message or communicate with others. This can include information in or about the content you provide. We also collect any positive or negative feedback you provide to a seller.

(d)  Information others provide related to you. We collect content and information that other people provide related to you, for example, when they share a style/ product/ brand with you; send a message to you, or upload, sync or import your contact information.

(e)  Your networks and connections. We collect information about friends, influencers, users and groups you are connected to and how you interact with them including the ones you like to share with.

(f)  Information about payments. If you use the Site for purchases, we collect information about the purchase or transaction. This includes your payment information, such as your credit or other account and authentication information, as well as billing, shipping and contact details.

(g)  Device information. We collect information from or about the computers, phones, or other devices where you install or access our services from, depending on the permissions you’ve granted. We collect attributes such as the operating system, hardware version, device settings, file and software names and types, battery and signal strength, and device identifiers. We collect device locations, including specific geographic locations, such as through GPS, Bluetooth, or WiFi signals. We may associate the information we collect from your different devices, which helps us provide you consistent Services across them all.

(h)  Connection information. We collect information such as the name of your mobile operator or ISP, browser type, language and time zone. We collect information when you visit or use third-party websites, when you use our LUV.IT or HATE features and when you tag or share information with your network.

(i)  Information from third-party partners. We receive information about you and your activities from third-parties when you use a Third Party Account to login or from an advertiser about your experiences or interactions with them, if applicable.

2. Ways to collect information. We collect information using technologies such as cookies, user behavior, and server log files. We use that information to help tailor the content you see on our site. We collect information in three primary ways:

(a)  You give it to us when you login with a Third Party Service Account (Facebook, Tweeter, Pinterest).

(b)  We collect it automatically when you create an account, visit our website or purchase products and services.

(c)  Anonymous & Aggregate Information. We collect some information on an anonymous basis. We also may anonymize the personal information we collect about you. We obtain aggregate data by combining anonymous data that meet certain criteria into groups.

3. Information usage. We may use the information we collect in a variety of ways, including:

(a)  To provide you with the best user experience possible, as well as to improve and develop our Services, to personalize content, provide shortcuts, make suggestions to you and respond to your questions.

(b)  To communicate with you regarding service updates, offers, and promotions.

(c)  To promote and address network integrity and security issues. We use the information we have to help verify accounts and activity, and to promote safety.

(d)  To investigate, prevent or take action against illegal activities, violations of our Terms of Use or other Policies.

(e)  To conduct surveys and research, test features in development, and analyze the information we have to evaluate and improve pro features, and conduct audits and troubleshooting activities.

(f)  To show and measure ads and services. We use the information we have to improve our advertising and measurement systems and measure the effectiveness and reach of ads and services, and how to personalize the ads you see.

4. Information Sharing.

(a)  Information LUV.IT shares internally. LUV.IT may share your Personal Information with its personnel to make sure your experience is as seamless as possible and that you benefit fully from what LUV.IT has to offer. If the ownership or control of all or part of our Services or their assets changes, we may transfer your information to the new owners.

(b)  Information LUV.IT shares with third party companies. Third party companies help us provide and improve our Services. Here are the types of third parties we can share your information with:

(i)  Advertising, measurement and analytics Services (non- personally identifiable information only). We use all of the information we have about you to show you relevant ads. We do not share personally identifiable information, like name or email address that can by itself be used to contact you, unless you give us permission. We may provide these partners with information about the reach and effectiveness of their advertising without providing information that personally identifies you, or if we have aggregated the information so that it does not personally identify you. Please review your advertising preferences to understand why you’re seeing a particular ad. You can adjust your ad experience on LUV.IT.

(ii)  Sellers, service providers and other partners. We transfer information to vendors, service providers, and other partners who

globally support our business, such as providing technical infrastructure services, analyzing how our Services are used, measuring the effectiveness of ads and services, providing customer service, facilitating payments or conducting academic research and surveys. Additionally, when you complete a purchase with LUV.IT, we share your submitted shipping address and phone number with the entities fulfilling and shipping your order, such as the Seller and the shipping provider. This information is shared for shipping purposes only. All these partners must adhere to strict confidentiality obligations consistent with this Policy.

(iii)  Other parties. We may also provide personal information to third parties for purposes such as:

  • Responding to 911 calls and other emergencies.
  • Complying with court orders and other legal process.
  • To assist with identity verification, and to prevent fraud and identity theft.
  • Enforcing our agreements and property rights.

(iv)  Legal requests and prevention of harm. We may access, preserve and share your information in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; or to prevent death or imminent bodily harm. For example, we may provide information to third-party partners about the reliability of your account to prevent fraud and abuse on and off of our Services.

(c) Information you share with others. When you share products, brands or tastes, you choose the audience who can see what you share, for example, all of your friends, or members of a group. However, public information is available to anyone on or off our Site and can be seen or accessed through online search engines, APIs, and offline media, such as on TV. Public information is any information you share with a public audience, as well as information in your profile. In some cases, people you share and communicate with may download or repost this content

with others on and off our Site and that person decides the audience who can see your post. If their audience is public, so will be your post.

(d)  Information others share about you. Other people that use our Site may share content about you, mention or tag you in a post, or share information about you that you shared with them.

(e)  Information shared through Apps, websites and third-party integrations. When you use third-party apps, websites or other services they may receive information about what you post or share. When you download or use such third-party services, they can access your profile.

How to manage and delete your information. You can manage the content and information you share when you use LUV.IT through your Account Settings. You can delete your account any time by sending and email to our customer support team at When you delete your account, we delete things you have posted, such as your photos, your styles, your preferred products and brands. If you want to temporarily stop using your account, you may deactivate it instead of deleting to make sure you do not lose your information.

Data storage. We store data for as long as it is necessary to provide our services to you and others, and until your account is deleted, unless we no longer need the data to provide our services. Additionally, information we receive about you, including financial transaction data related to purchases made with LUV.IT, may be accessed, processed and stored for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our Terms of Use or policies, or otherwise to prevent harm (see Section 4.iv). We also may store information from accounts disabled for violations of our Terms of Use for at least a year to prevent repeat abuse or other violations of our terms.

Safeguarding your information. We do not sell your personal information to anyone for any purpose. We maintain information about you in our business records while you are a user, or until it is no longer needed for business, tax, or legal purposes. We have implemented encryption or other appropriate security controls to protect personal information when stored or transmitted by LUV.IT. We require Third-Parties to protect any of your personal information they may receive from us in a manner consistent with this Policy.

Links to/from other websites. LUV.IT is not responsible for the practices employed by websites linked to or from our website, nor the information or content contained therein. Please remember that when you use a link to go from our website to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our website, is subject to that website’s own rules and policies. Please read over those rules and policies before proceeding.

Amendment Guidelines. If we change our Data and Privacy Policy we will post those changes on our website for thirty (30) days. Changes to this Data and Privacy Policy are effective when they are posted on this page. 

If you have questions or concerns about our privacy practices and policies you may contact us at